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The Latest News from Wheatsville

2019 Election Results

The election results are in! Wheatsville has two new Directors and two returning incumbent Directors. We’ve also chosen eleven non-profit organizations to benefit from our Community Action program. Thanks to all of our Owners who voted and congratulations to all four of our election winners: Melissa Sledge, Megan McDonald, Rose Marie Klee, and Brandon Hines. New board members will be seated at the January board meeting, Tuesday, January 29 at 3101 Guadalupe.

As with any properly functioning democracy, elections are a required and critical part of the process. Most co-ops today are guided by the Seven Cooperative Principles laid out by International Cooperatives Alliance, the basic statement of which were set out by the Rochdale Pioneers in the mid-1800s. The second cooperative principle, and arguably the defining characteristic of a cooperative, is Democratic Member Control requiring cooperatives to be “democratic organizations controlled by their members—those who buy the goods or use the services of the cooperative—who actively participate in setting policies and making decisions.” For Wheatsville, this means that we depend on those Owners who are willing to give the time and energy to participate in this important way.

897 owners voted this year. There are now over 23,000 Wheatsville owners and we know we can do better! Remember, as an owner, you have a voice and every year we need to hear from you when it’s time to choose the owners you want to lead Wheatsville!


Local Vendor Spotlight: Matr Boomie

What is your origin story? Who started the business and why?

In 2006, Manish Gupta embarked on a journey to create opportunities for marginalized artisans in India to realize their creative, economic, and leadership potential. Through grassroots efforts with a team in India, he and his wife, Ruchi, found master artisans and created workshops to transform unskilled men and women into skilled artisans. We gathered a team in Austin, Texas to create modern product designs inspired from traditional Indian art forms. Today, the little company launched in our Austin apartment is a leading wholesale and retail company in the ethical, sustainable, fair trade market. In 2018, Matr Boomie was awarded the People & Planet Award from Green America. This award is given to small businesses who show dedication to a green economy and worker empowerment.

What makes your products unique? Why should someone buy them?

Matr Boomie makes products that beautifully pair modern design with handmade art forms. We have a design team in Austin that creates and selects designs that are relevant for the market. The designs are then handcrafted by artisans in rural India using traditional art forms that have been passed down through generations. We prefer to work with marginalized groups like women, minorities, and rural artisans so they can have fair access to trade opportunities and fair wages.

Are your products fair trade?

Our products are all fair trade. Many of our products are made from sustainable and responsibly-sourced resources, and several of our products are made from recycled or upcycled material such as cotton, sari, or metal. As part of our mission to create a world that’s more compassionate, kind and connected, Matr Boomie goes beyond fair wages. We also invest in development projects, healthcare, education, skills training, loan programs, and scholarships for women, minorities, and people with special needs. 
Purchases of Matr Boomie’s exclusive products sustain jobs for people throughout India who have been handcrafting artisanal goods for generations. We partner with women’s groups, minorities, people with special needs, urban slums and isolated rural communities to empower artisans through dignified, sustainable employment. Above all, we value:

  • Safe work conditions
  • Education
  • The confidence and well-being of our artisan partners
  • No child labor

What are your most popular products and why?

  1. Jewelry – handmade, unique, India-inspired styles that are affordable, lightweight, and colorful
  2. Bells – handcrafted bells made from recycled tin that are hand-tuned and have a distinct sound that is unlike most bells
  3. Puzzle Boxes – handcarved wood boxes in fun designs that are a puzzle and a small storage space in one

Do you have a special tagline or slogan?

Made by hand. Made with love. Made for good.

How many staff members do you have?

28 – 14 in Austin; 14 in India

Where are your items sold?

Matr Boomie products are sold in fair trade and boutique stores nationwide as well as in several popular online stores, museums, and zoos.

FaceBook @MatrBoomie — Followers: 3,536
Twitter @MatrBoomie — Followers: 4,037
Instagram @MatrBoomie — Followers: 1,977


Specialty Top Five For the Holidays

Wine: La Riojana Pinot Noir Reserve

The key to pairing wine with the wide variety of foods on the holiday table is to find wines that are softer, fruity, bright and less tannic. This medium bodied Pinot Noir is packed with delicious strawberry, cherry and blueberry aromas, as well as spicy notes due to the aging in oak barrels. La Riojana has invested more than $11 million Argentinean pesos for various projects aimed at improve living conditions for its growers and workers in the Famatina Valley, a historically poor area of Argentina.

Sparkling Wine: Stellar Organics Extra Dry

Stellar Organics make some really fantastic Fair Trade wines that are certified organic and vegan friendly. This extra dry sparkling wine has grapefruit and lime on the nose. It is crisp and fresh tasting with a smooth nutty finish. Perfect for holiday gatherings as well as ringing in the New Year!

Beer: Sierra Nevada Celebration

Brewed especially for the holidays, Sierra Nevada Celebration is perfect for a festive gathering or for a cozy evening at home. Celebration is a dry-hopped, slightly strong ale that pours a beautiful rosy amber color with a nice full head. It features a big blast of Cascade, Centennial, and Chinook hops and a not-too-heavy mouthfeel. Supply is limited since this is a seasonal release so be sure to stock up while you can.

Cheese: Deer Creek the Fawn Mellow Cheddar!

This slightly sweet and mild traditional Cheddar is handcrafted from wholesome rBST-free milk from , Sheboygan Wisconsin. The Fawn has a sweet nuttiness, yet is full and complex with a rich lingering finish! This delicious cheese has won many awards including the International Cheese Awards 2017 Gold Winner for Best USA Mature Cheddar. Pair with Chardonnay, Rose, or a nice porter beer. Perfect for a holiday cheese tray!

Vegan Cheese: Miyoko’s Double Cream Garlic Herb Vegan Cheese Wheel

This vegan cheese is so good that a non-vegan like me loves it! Miyoko’s is made with nuts instead of milk, but it is a real cheese that is cultured just like dairy cheese. This vegan cheese wheel is creamy and savory with a buttery richness that makes it perfect on crackers or melted in your favorite holiday dishes. Put in you thanksgiving mashed potatoes for next level flavor!


Fair Trade - Give the Gift that Gives Twice

If thinking globally and shopping locally is kinda your thing then consider picking up a Fair Trade gift or few at Wheatsville this holiday season. When you choose Fair Trade you are giving more than just a gift- by choosing FAIR TRADE products you are supporting businesses that encourage democratic decision-making, transparency, gender equity, and independence all over the world. It’s also a way to give gifts guilt-free; the knit hat you buy might warm a head but it will also warm your heart knowing that your purchase supports a mission to end injustice in the world. This holiday season you can be twice as nice by choosing any or all of these awesome brands we’re proud to partner with. Here’s a few:


Classic Latkes for Hanukkah

Hanukkah is a commemoration of the revolt of the Maccabees, during which the oil that the soldiers used to light their reclaimed temple lasted for eight days, though it should only have burned for one. Thus, it is traditional to eat oil-fried foods during the Hanukkah season. One of the most beloved are potato latkes. These savory pancakes were originally made with ricotta cheese—it wasn’t until potatoes were widely planted in Eastern and Central Europe during the 1500s that latkes evolved to the crispy potato cakes that are now so beloved!

Latkes taste their very best when made fresh and eaten immediately, but you can make them ahead and freeze them for up to two weeks. Slightly underfry the latkes, then cool and freeze in a single layer (once frozen, they can be put into freezer bags or wrapped in foil). Reheat them in a 375°F oven for about 15 to 20 minutes, flipping once. Sour cream and applesauce are traditional accompaniments. This recipe is easily double or even quadrupled if you are cooking for a crowd.

Classic Potato Latkes

Makes about 3 dozen
Adapted from the New York Times

1 pound russet potatoes, scrubbed
1 large onion
2 large eggs
½ cup matzo meal or flour
2 tsp. coarse kosher salt,
plus additional fine salt for sprinkling
Freshly ground black pepper to taste
Neutral oil such as canola or safflower for frying

Using a coarse shredding disk on a food processor or the largest holes on a box grater, grate potatoes and onions. Transfer mixture to a clean kitchen towel and squeeze and wring out as much moisture as possible, or you can use a salad spinner. Quickly transfer potato onion mixture to a large bowl and mix in eggs, matzo meal, and salt and pepper.

Heat a large heavy skillet over medium-high heat and add about ¼ inch of oil. The oil is hot enough when a drop of batter sizzles immediately when dropped into the pan. Working in batches, drop batter by heaping tablespoons into the oil, then use a spatula to flatten and shape the batter into discs. Don’t crowd the latkes too much or the oil temperature will drop, making them greasy. When the edges of the latkes look brown and crispy (about 5 minutes), flip them and cook for another 5 minutes. Transfer the latkes to a tray covered with paper towels or brown paper bags to drain; sprinkle lightly with salt. Repeat with remaining batter.


Turkey & More For Your Festive Holiday Meal

BREAKING NEWS! We will have a limited supply of LOCAL Spring Hill Farms Turkeys.

  • Hormone-free, antibiotic-free, and fed on locally produced non-GMO, soy-free, vegetarian-feed.
  • They will be ready to roast - not frozen!
  • These Broad Breasted White turkeys are raised on Eric & Charlotte Schramm’s family farm, just 100 miles away in Anderson Texas

The holidays are a time of year when you come together with family and friends to enjoy great food, company and share priceless memories. Wheatsville is committed to providing the very best options for you that focus on humanely raised animals, high quality products and that personal touch that helps take the stress of figuring out your memorable holiday dinner.

Turkey has traditionally been the go to protein for holiday meals. Turkeys are low fat, big enough to feed a crowd of hungry holiday eaters and can be prepared multiple ways including traditional roasting, smoking with your favorite woods, and frying for a juicy unconventional eating experience.

This year Wheatsville will also have some other options for your special holiday meal. Rib Roasts and Beef Tenderloins from Meyer Natural Beef— who pride themselves on humanely raised beef. Also, In-House Seasoned Pork Rib Roasts, with a Hickory Smoked Sea Salt and Pepper could make your holiday dinner take on a new tradition. Choosing any of these options will make your special meal a hit!

Best Value Mary’s Turkeys

Mary’ Natural and Organic Turkeys – Both are fed a Non-GMO
vegetarian diet. No pre-order necessary.

Mary’s Heritage Turkeys – Limited Supply, Pre-order suggested.
A uniquely American turkey, the authentic Heritage Turkey is the turkey that our forefathers knew and cherished. The Narragansett, the oldest United States turkey breed, and the Bourbon Red are the two varieties that are considered Heritage turkeys. These turkeys can fly and still roost in trees. They have naturally darker meat, larger thighs and smaller breasts. This can cause changes to the cooking times so we recommend a thermometer to cook that turkey to perfection.

Mary’s Organic and Natural Turkey Breasts
These are smaller which make them great for extra guests or instead of a whole bird for a smaller dinner group.

Ferndale Smoked Turkeys
This family farm from Cannon Falls, Minnesota prides themselves on a three generation family tradition of providing the very best free-range turkeys. Perfect for a heat and eat dinner!

Beef and More!

Meyer Natural Angus Beef
Rib Roast

These roasts are great for a larger dinner party. You buy these buy the rib and each rib weighs about 2lbs and feeds 1-2 persons. Our experienced Butchers can help you pick the right size!

Meyer Natural Angus Beef Tenderloin
This elegant cut of beef is also known by Chateaubriand which is the center cut of the Tenderloin. You need 8oz per person and a whole Tenderloin weighs 3-5lbs.

Seasoned In-House Coleman Natural Pork
Hickory Smoked Salt & Pepper Crusted Bone In Pork Roast

Spice up your holiday meal with this cut that is seasoned in house and tied by our experienced butchers. This cut is typically 8 ribs and feeds about 8 people. Each rib is basically a bone in pork chop.


This year we will offer Bill Baron’s Turkey Brine Kits, Holiday Poultry Mix, Hickory Smoked Sea Salt & Pepper Blend and Honey Orange Ham Glaze to help you season your protein to perfection. All these seasonings are MSG-free and made in small batches to ensure optimum taste. Ask your friendly Wheatsville Butchers for more information!

Holiday Hams

Niman Ranch
Niman Ranch and its network of U.S. family farmers and ranchers raise livestock, humanely and sustainably to deliver the finest tasting meat in the world. Their network has over 750 family owned farms!

Niman Ranch smoked hams are brined in a salt and maple sugar solution, then slow smoked over apple-wood. These hams are fully cooked, but for larger hams we recommend an hour or more in the oven to heat it through. Remember to add a glaze before it goes in the oven.

Niman Ranch Spiral Cut Bone-In Half Ham
A traditional holiday ham. It’s about 8-10 lbs, and can feed 10 to 14 people. It comes with a packet of glazing seasoning, but you can use your own or none.

Niman Ranch Jambon Royal Ham
Prepared in a European style, this 4-5 lb ham is cut in a different shape and packed with smokier and saltier flavor.

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