Vendor Focus: Just Coffee Cooperative
We love the abundance of local coffee roasters in Austin but let’s take a moment to focus on a special roaster in Madison, Wisconsin. Just Coffee Cooperative is a worker owned co-op, roasting coffee beans that are always 100% Fair Trade and Certified Organic. They are committed to changing the global economy “into something that puts the needs of people before the profit margins of companies”. They roast in 70 pound batches using a hot-air roaster, which brings a clean full flavor to the cup. Learn more about air roasted coffee here. All Just Coffee in the Madison area is delivered by bike, which is a little far away for Austin delivery, but you have to admire their style when they deliver in the middle of a Wisconsin winter.
The most popular variety at Wheatsville is the Revolution Roast. Just Coffee's Tasting Notes tell us: The Revolution Roast is a rich, roasted coffee that tastes predominantly of chocolate and baked bread. It has a slight sweetness and low acidity. Enjoy the aroma of rose, whiskey and brown sugar as you savor a dark, revolutionary cup of coffee.
Just Coffee Co-op’s Mission Statement: Just Coffee Cooperative is a worker-owned coffee roaster dedicated to creating and expanding a model of trade based on transparency, equality, and human dignity. We strive to build long-term relationships with small-scale coffee growers to bring you a truly incredible cup of coffee.