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Wellness News

You take your wellness seriously, so we listen to your needs every day. Over the years this give and take has led to the most finely-tuned wellness department imaginable. We offer a wide variety of bodycare, vitamins, supplements, and natural, herbal and holistic remedies: all cruelty-free, all the time, no exceptions. Hey, doesn’t that make you feel good already?

Our knowledgeable team is here to help you find just what you need, but remember, we’re not doctors, so please seek professional advice before deciding to follow alternative therapies.

Resolution Support & Superfood Smoothies

If your New Year’s resolution is to eat better, to be more active, to lose weight, or to have more energy, then you may want to start incorporating smoothies into your daily diet. Smoothies are a versatile and delicious way to boost your nutritional intake. Whatever your specific nutritional goal or need is, our full selection of smoothies and drink mixes can help you achieve it! Here’s a few of our popular smoothie products available in the Wellness Department:

Health Force Vitamineral Greens*

Formulated by Dr. Jameth Sheridan, this superfood blend of greens from the earth and ocean is raw, vegan, and goes a step beyond organic to be tested 100% free of pesticides, insecticides, herbicides, irradiation, and GMOs. Not content with standard USDA Organic testing, Health Force calls products that meet this standard TruGanictm. Beyond these great qualities is a product that has been pulverized to the point that is dissolvable in liquid without the scratchy fibrous qualities found in many green foods products. This item is both a staff and customer favorite.

Plant Fusion Plant-based Protein*

This plant-sourced blend of proteins is perfect if you are looking to add some protein to your diet. Each serving contains 21 grams of protein while adding only 120 calories to your shake. The protein blend comes from organic sprouted quinoa, organic sprouted amaranth, yellow peas, and artichoke. And while you will find enzymes for digestibility and branch chain amino acids (BCAAs) for muscle recovery, you won’t find any GMOs, gluten, soy, or dairy in this product!

SFH (Stronger Faster Healthier) Whey Protein
SFH has a premium line of whey protein that is derived from A2 milk. A2 milk differs genetically from A1 milk. Most milk sold in grocery stores is either A1 or a combination of A1/A2 milk. Research hasn’t been conclusive but many believe that A2 milk is easier to digest due to the type of beta-casein, which constitutes 30% of milk’s protein, it contains. Coincidentally, milk from goats also contains the A2 beta-casein but unlike goat’s milk, A2 cow’s milk does not have a goat’s milk-like taste.

Weight Loss
Garden of Life RAW Fit

RAW Fit is a certified USDA Organic, raw, plant-based, vegan shake that is formulated with weight loss in mind. In addition to 28 grams of protein, RAW Fit also contains green coffee bean extract, chromium, and cinnamon to support healthy blood-sugar levels. Ashwagandha is an ingredient in RAW FIT which can help reduce stress related cravings. There is also a healthy dose of soluble and insoluble fiber to help keep you feeling full. To top it all off RAW Fit contains probiotics and enzymes to support a healthy digestion that can make the most of the nutrition you put into it.

Total Nutrition
Vega One

Vega One is formulated by former professional triathelete and two time Canadian 50km Ultra Marathon Champion, Brendan Brazier. With total nutrition in mind, Vega One can cover a lot of your dietary needs. Each serving contains 17 grams of protein, 6 grams of fiber, almost 7 grams of omegas, 1.5 grams of greens, 1 gram of Maca, 200 mg of antioxidants, 300 mg of enzymes, 1 billion probiotics, and 50% of your daily vitamin and mineral needs. Vega one is a great way to bolster your daily nutritional intake and just like Brendan Brazier, Vega One is vegan.

*Available as a smoothie add-on in the Deli

From chia seeds, to flax seed oil, to local bee pollen, to fiber powders, and superfoods, we have a full spectrum of items for vegans and omnivores alike. Stop in and ask one of the helpful Wellness staff members and we’d be happy to show you a product just right for your needs!

For most of us, the New Year brings resolutions to take better care of ourselves. The Wheatsville Deli offers a wide range of healthy and delicious smoothie options to help you with your health and wellness goals.

Superfood Smoothies
By Lisa Weems, Deli Coordinator

We start our custom smoothies with a base of banana (an excellent source of vitamin B6 that also contains vitamin C, manganese, and dietary fiber) and add your choice of apple, orange juice, or soy, rice, almond, coconut, or cow milk. We then blend in your choice of fruits—strawberries, pineapple, peaches, mango, blueberries, and/or raspberries, as many or as few as you like! Add in any of our extras for a small additional charge, from yogurt or nut butters for a tasty protein boost, to omega-3 powerhouses chia seed or flaxmeal, to plant- based nutritional supplement powders. You could create a custom smoothie every day of 2015 and never drink the same one twice!

We revamped our smoothie menu a few years back to incorporate an even broader range of ingredients, specifically vegetables. Our January Resolution Smoothie is a nutrient-rich treat that starts with our housemade Gingerade, a perfectly spiced fresh ginger infusion mixed with citrus juices. We blend this tasty brew with banana, spinach, cucumber, and carrot—perfect for a healthy breakfast or post-workout replenishment.  We are happy to add the veggie of your choice to your smoothie—just ask your friendly deli counter clerk what is available! Happy new year! Here’s to a healthy and smoothie-filled 2015!


Local Vendor Spotlight: South Austin People So.A.P.

South Austin People (SoAP) is a company of professional artisans. All of their bodycare products are made fresh, by hand, with no unnecessary chemicals, dyes, or petroleum. SoAP represents the Austin persona perfectly: natural, organic, and locally made.

JohnPaul Fierro, B.S. Chemistry U.T., is the founder of South Austin People. He says, “The products we make are the highest quality that we feel can be produced. We use organic vegetable oils in our soaps, and we are working towards a petroleum free life for as many people as we can help.” JohnPaul has carefully formulated each of the different recipes, and they work diligently to source the best ingredients.

After you’ve tried their handmade soap, they think you’ll never wanted to use mass-produced corporate stuff again. And it’s from right here in South Austin!

Business partners, left, Cecil Winzer (sales, marketing, brand development) and right, founder, JohnPaul Fierro (product formulation and manufacturing).

S.o.A.P. partner Cecil Winzer answered a few questions for us:

How did you get started in the natural soap business?
JohnPaul Fierro started South Austin People in 2004. As a UT chemistry graduate, he was alarmed by all the chemicals and petroleum in most body care products. He set out to produce 100% natural personal care products that everyone would feel safe using.

What has your relationship with Wheatsville been like?
We love Wheatsville! Wheatsville is our #1 retail outlet and we are very proud to work with them. We send customers there all the time and want to support our fellow local businesses.

How does SoAP stay involved in (or connected to) the community in Austin?
We all love Austin and have been living, working and playing here for most of our years. We support several non-profits by donating products for fundraisers. We also love participating in the farmers’ markets and other shows/events around town, they allow us to interact face-to-face with the people that want and love our products.

What’s your personal favorite product that you produce?
Gosh, there are so many! It might be better to tell you how I use our products on a daily basis. I shower and wash my hair with our Liquid Soap. I always use one of our bars on my face, with 10 different vegetable oils, all of our bars are so good for the delicate facial skin. I shave with our Shaving Bar, it gives the best shave I have ever had with no razor burn and no nicks or cuts. I use our Unscented Lotion as my after shave lotion. I use our Peppermint Foot and Body cream on my feet and any other rough areas that need a little extra moisturizing. I use our scented lotion throughout the day on my hands. Finally, if I ever get a little too much sun or some fine lines or blemishes on my face, I erase them with our Meadowfoam Night-Time Anti-Aging cream.

Anything new in the pipeline that we should be looking forward to?
We have been redeveloping our Dirty Paws Dog Shampoo. Look for a brand new label after the New Year and we are planning for this to be our first product to get national distribution. Sorry Austin, but you have to share our products with the rest of the world!


Great for Grilling: Smart Chicken and Niman Ranch Meats


Smart Chickens are raised in a free range environment by family farmers without the use of antibiotics, hormones or animal by-products. The Organic Line is Third Party certified humane. Tecumseh Farms is committed to environmental stewardship. Their facilities are surrounded by the farms where the grain to feed the chicken is grown, which saves energy on grain-hauling. They’re located close to one of the world’s largest natural aquifers, so their water use, which is already reduced because of the air-chilling, has no adverse affect on area water resources. The combination of environmental stewardship, humane treatment, and a safe product that has superior flavor makes Smart Chicken the premium value.

I had the opportunity to visit some of the Tecumseh Farms Smart Chicken facilities. I saw the land and barns where the organic lines of chickens are raised and the two processing facilities in the Omaha, Nebraska area.

The farms raising certified organic Smart Chicken  are also third party certified humane. The barns are clean and free of odor; the chickens are happy and laid back. Temperature and moisture are monitored and maintained by computers to ensure a comfortable environment for the chickens. The chickens have free access to the outdoors through open doors spaced every couple of feet all along the side of the 750 ft. long barn. We saw some chickens playing outside and some of them had escaped the pen area. It was pretty entertaining.

The non-certified organic line of Smart Chicken is raised on twenty-seven family owned farms. The entire line cannot get third party humane certification since these farms are owned by individual families and have a variety of barn configurations. Regardless, the ideals and standards are the same for all of the farms.

One thing that differentiates Smart Chicken from other larger chicken growers is the farmers’ commitment to proper care and welfare for the animals. Humane treatment not only contributes to a superior product and earns the trust of consumers, but is also just the right thing to do.

The standards that Smart Chicken brings to the table are unsurpassed by other U.S. chicken growers. For example, the CAS system of changing the oxygen and carbon dioxide levels in the atmosphere to stun the chickens before the processing procedure begins is a practice brought in from Europe.

Air chilling is another practice that separates Smart Chicken from other growers. Instead of using a chlorinated communal bath to lower their temperature, they are cooled by using only cold air. This process is cleaner and keeps additional water weight out of the birds. Since this is a fairly new procedure to the U.S., there are not yet standards for process or labeling.

But the real story is of a company that believes in doing the right things for the right reasons. This progressive company is a leader in their:

  • use of technology to produce a clean, superior product
  • concern for animal welfare
  • providing safe and good quality jobs
  • keeping high standards despite costs
  • managing shipping costs by placing their farms and facilities strategically.

They believe that by treating animals and people properly they can maintain the highest quality of chicken and can cultivate trust in their product and their company.


  • Niman Ranch raises livestock traditionally, humanely and sustainably to produce the finest tasting meat in the world.
  • Niman Ranch works with the largest network of sustainable US family farmers and ranchers - 700 and growing.
  • ALL animals are raised outdoors or in deeply bedded pens.
  • Livestock raising protocols were developed with the help of animal welfare expert Dr. Temple Grandin, and are the strictest in the industry.
  • Niman Ranch offers a complete line of fresh beef, pork, lamb, poulty, cage-free eggs and a variety of smoked and cured meats. Niman ranch is leading the industry in sustainable and humane agricultural practices.

Pay Less for Clean Water

Here’s an earth-friendly AND money-saving idea: start filtering your own water! Filtering your own water reduces the number of plastic and glass bottles that we have to dispose of; even if they avoid the landfill, recycling has a carbon impact on our environment.

New Wave Enviro 10 Stage Water Filter

Estimated Usage

Each filter cleans 1500 gallons of water =
32 glasses of water 365 days per year


Filter System
$113.99 = 8 cents per gallon

Replacement Filter Cartridge
$63.99 =  4.3 cents per gallon

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Kishu Water Filters

As you know, there are many ways to filter your drinking water; there are filters that attach to your tap, pitchers you keep in the fridge, gravity fed systems used by campers, and systems that are plumbed right into your house. However, taking enough filtered water with you for your long journeys from home can be a challenge. Kishu sticks change that. Kishu offers toxin absorbing charcoal sticks that are small enough to fit in any sized water bottle so you can fill up wherever you are and still enjoy clean water.

Kishu Charcoal is made in Japan by artisans who follow the same traditional methods used for thousands of years.  Sustainably harvested branches of oak trees are carefully heated in hand-made kilns to over 1000 degrees. After many days of continuous, closely monitored carbonization, the branches become very dense, transforming into a hard glass-like material. The end result is 97% carbon and is called ‘activated’ charcoal.

Activated charcoal is used in almost every water filtration system in the world. It is highly absorbent and will soak up containments in drinking water such as lead, mercury, cadmium, copper, and chlorine. Additionally, it will impart beneficial minerals such as calcium, potassium, and magnesium. The end-result is clean, great tasting water!

Kishu sticks come ready to be used right out of the package. All you have to do is drop a stick into your water bottle or pitcher. We have three different sizes; To-go size, a medium size (perfect for Klean Kanteens), and a pitcher size. These sticks will continue to work for four to six months as long as you boil the stick for ten minutes, once a month.

Once six months is up, you can repurpose your Kishu stick in many different ways. Here are just a few examples: You can throw it in the fridge or hamper to absorb odors, you can compost it, or you can break it up and throw it into the garden as bio-char. The possibilities are vast, and by repurposing you increase the value!


Raising the Bar (of Soap)

We have a new line of handcrafted soap available for you in your bodycare aisle this week! Pacha Soap is more than just a bar of soap though, they are a social asset. Pacha donates one bar of soap for every bar purchased. Right now we have a box full of donated soap (60 bars) ready to be given to a local charity of our choice. This batch is going to be given to Safe Place.

This attractive and great smelling soap is only $4.99 for a 4oz bar.


Where’d you get that?

If you’ve been in the store lately, you've seen all the really awesome Wheatsville merch. we have for sale. We’ve been asked, and perhaps you’ve wondered yourself; where do we get this stuff made and what do we look for when sourcing it?

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Show your Co-op PRIDE

Co-op Economy Reusable Bags

If you are reading this, you probably already know about the positive economic impact that cooperatives have on the community. However, there are a lot of folks that aren’t aware of these benefits. A great way to spread the word is with our new purple reusable Co-op Economy Bags. Each bag measures 14 ½” tall by 14” wide by 8” deep and includes all sorts of facts about the economic benefits of shopping at a co-op. In the coming weeks we will be featuring three more bags in different colors, each with their own unique facts about co-ops. Be sure to collect all four! Each bag is only $2.99!

For more information about how co-ops make a difference CLICK HERE!

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