What does an alcoholic and drug addict from Austin, Texas do after he hits rock bottom? He gets sober and starts a business selling sparkling Yerba Mate energy drinks and water, then donates 50% of profits to recovery from alcohol and drug addiction.
CLEAN Cause’s mission is to create a sustainable source of funding to help individuals recover from alcohol and drug addiction. 50% of their profits fund their giveback initiative coined “CLEAN Kickstarts.” They're 30-day sober living scholarships in high-accountability homes intended to give individuals fresh out of rehab the opportunity to focus on finding a job and establishing a recovery support system, this bridge between rehab and reintegration into everyday life is critical.
As with most startups, profitability is seldom realized in the early growth stages. In an effort to maintain the authenticity of our mission and giveback initiative, we have chosen to donate 5% OF GROSS REVENUES on a monthly basis until we reach profitability (or whichever is greater at that time).
Wes, CLEAN Cause founder’s story
I began drinking and smoking pot in my teens - sound familiar? Shortly after high school I started experimenting with hard drugs. Daily drinking was already the norm, but my drug use started gaining momentum. For the next decade I used almost anything put in front of me. Let’s be honest, most people experiment in their younger years – but the difference between myself and “most people” is that once I started, not only could I not stop, I didn’t want to stop.
Throughout my late 20’s and into my early 30’s, I somehow managed to build a successful cupcake business (yeah, cupcakes!), under the influence of drugs and alcohol almost everyday.
So what was the turning point? It was in the wee hours of the morning. I was in that office, lying on the floor, staring up at the ceiling. My heart did something I had never felt before, an eery fluttering for some time. For the first time, I honestly thought addiction would take my life, that night or eventually.
The next day, I told my wife I didn’t think I was going to live much longer. She had taken the tough love position and had refused to watch me die around her…but that night, she asked me to come home “right now” if I wanted to get CLEAN. I’m not certain exactly why she did, but I feel as though she felt my desperation on a different level. And although the voice of my addiction screamed “no,” I knew it was time.
I’ve found purpose and joy in my work with CLEAN Cause.
M ore about Yerba Mate
Consumed for thousands of years in South America, it contains 24 vitamins and minerals, 15 amino acids and is packed with polyphenols. Quite possibly the “CLEANest” source of natural caffeine, this tea will make you feel legit without the…crap. Our beverages are formulated with the highest quality USDA Certified Organic ingredients. Only 30 calories per serving. Healthy and energizing refreshment never tasted so good. 160 mg of natural caffeine.
When it comes to an energizing ingredient without the jitters, nothing comes close to yerba mate.