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The Latest News from Wheatsville

Posts by Niki Nash

Local Vendor Focus: Beanitos Inc.

One of the brightest rising stars in the natural foods world is based right here in Austin: Beanitos Bean Chips.  In 2009 brothers Doug and Dave Foreman set out to create a crunchy snack chip that was full of nutrition and great flavor. The Beanitos Original Bean Chip was born, gaining fast popularity in Austin and finding its way into co-ops and other stores across the country.

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Vendor Focus: Just Coffee Cooperative

We love the abundance of local coffee roasters in Austin but let’s take a moment to focus on a special roaster in Madison, Wisconsin.  Just Coffee Cooperative is a worker owned co-op, roasting coffee beans that are always 100% Fair Trade and Certified Organic. They are committed to changing the global economy “into something that puts the needs of people before the profit margins of companies”. They roast in 70 pound batches using a hot-air roaster, which brings a clean full flavor to the cup. Learn more about air roasted coffee here. All Just Coffee in the Madison area is delivered by bike, which is a little far away for Austin delivery, but you have to admire their style when they deliver in the middle of a Wisconsin winter.

The most popular variety at Wheatsville is the Revolution Roast. Just Coffee's Tasting Notes tell us: The Revolution Roast is a rich, roasted coffee that tastes predominantly of chocolate and baked bread. It has a slight sweetness and low acidity. Enjoy the aroma of rose, whiskey and brown sugar as you savor a dark, revolutionary cup of coffee.

Just Coffee Co-op’s Mission Statement: Just Coffee Cooperative is a worker-owned coffee roaster dedicated to creating and expanding a model of trade based on transparency, equality, and human dignity. We strive to build long-term relationships with small-scale coffee growers to bring you a truly incredible cup of coffee.

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Vendor Focus: Rudi’s Organic Bakery

Rudi's Organic Bakery Bread is so popular at Wheatsville! We have more space dedicated to it in the store than almost any other in the country, according to company representatives, because it is such a customer favorite. The 100% Whole Wheat Bread is by far the most beloved variety, with other favorites including Multigrain English Muffins, Potato Slider Rolls, Hot Dog & Hamburger Buns and their Mountain Sourdough Bread.

A little history   What is now Rudi’s Organic Bakery began in 1976 as Rudi’s Bakery, a small local bakery opened by Sheldon Romer in Boulder, Colo. Romer named the bakery after Swami Rudrananda, a spiritual leader of an ashram in New York who was instrumental in bringing Eastern culture and spiritual traditions to many Americans.

Rudi’s Bakery soon gained a reputation for nutritious, flavorful, preservative-free breads, rolls and buns. In 1981,  Rudi’s entire product line became certified Kosher, and Rudi’s products began to appear on supermarket and natural food store shelves. The increased demand for Rudi’s offerings meant several moves to larger baking facilities. Rudi’s Bakery became a leader in the organic industry in 1991, when the company started using organic ingredients. By 1998, Rudi’s was participating in an organic certification program, long before the U.S. National Organic Program was enacted in 2002. In 2001, Rudi’s Bakery became Rudi’s Organic Bakery, reflecting the company’s commitment to supporting and producing organic products.

Quality commitment Rudi’s Organic breads are made in small batches using a centuries-old practice that allows the dough to ferment for 12 to 24 hours before the mixing and baking processes begin. This ensures the integrity of every loaf while making the use of preservatives and chemical rising agents unnecessary. Extended fermentation also allows for the development of rich flavors and textures. Their bakers let the breads "proof" slowly which adds more flavor. Rudi’s Organic baked goods contain no artificial ingredients, preservatives, high fructose corn syrup, trans-fat or genetically modified organisms (GMOs).

And now Gluten Free Rudi's  In the frozen department look for Rudi's Gluten Free Bread, MultiGrain or Original, baked in their certified Gluten Free facility.

What's your favorite Rudi's product? Let us know in the comment section!
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